Welcome to Trade Show Inspiration, where you can share in my love for marketing, design + trade show spaces. I hope you become inspired to take your booth space up a notch!
I love this week’s inspiration! Boden, the makers of “Great British Style” fashion for men/women/boys/girls/baby, came up with a highly creative marketing idea to educate its customers and potential customers…and it quite simply started with a question and ended with answers.
The theme and question was…
WHAT MAKES BODEN, BODEN?
And here’s how they creatively answered it.
Display Chalkboards clearly pointed out to people what makes Boden, Boden? And this particular season it was a love of color, stripes and prints.
They were smart and covered props in Boden print, like this cute baby highchair.
Created unique displays wrapped in prints (baskets, watering can, skiis, boat oar, violin) featuring a few Boden accessories and clothing.
Created an inexpensive wall display of prints and patterns.
These extra touches and details reinforced their brand, their offerings and what makes Boden unique and different from their competitors.
…but what I especially like is that it gave people a way to actively participate with WHAT MAKES BODEN, BODEN while explaining their brand. Brilliant I tell ya!
For your next show, event or store location display – take this inspirational cue from Boden and run with it!!!
All Photo’s courtesy of Smudgetikka.