What is Pinterest?
Pinterest lets you organize and share all the beautiful things you find on the web. Best of all, you can browse pinboards created by other people.
Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
A lot of people use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
I use it for business…and so should you!
I have boards on Branding, Signage, Trade Show Booth Displays, Packaging, DIY ideas, etc.
I’ve found Pinterest to be an effective way to create awareness, provide inspiration, drive traffic to my blog/biz, and ultimately generate sales of my products and services.
Here are some creative ways you can use Pinterest to boost your business.
5 Ideas For Using Pinterest To Drive Traffic and Sales
1. Online Catalog
This is a simple one that all businesses with products should be doing. Create your “Products I Love” board on Pinterest and add a few of your products to it. An image that catches the eye may draw in a whole new set of followers or consumers who would never have been exposed to your products otherwise.
BFF Tip: Make sure you add the price to the product description so you take advantage of the “gift” drop down on Pinterest that sorts by price.
2. Publish Art Work
Photographers, designers, or artists this one is for you. All your ‘art’ work and photos should be showcased on Pinterest.
BFF Tip: Add a description that includes where to buy, cost, and even the inspiration behind the piece.
3. Weddings, Parties, and Events
Businesses can utilize this platform to help anyone planning a special event to foster ideas, organize and pick out what they want.
What better way for a bridal store, party planner, or special event business to showcase their products in action, create extra buzz and have hundreds of others pin your stuff to their boards.
4. Exclusive Product or Service Offering
Create an exclusive product or service offering that is only available on your businesses Pinterest board.
BFF Tip: Publish a new offering each week and get people coming back to see what you have to offer.
Pinterest gives you the ability to pin videos or step-by-step tutorials onto boards. This can be used to create in-depth how-to videos about your products, which can then be shared, and pinned by others.
What are some creative ways you use Pinterest for your business? We’d love to hear your comments and ideas below.