Creating an effective about page is oh-so-important! This is where people go when they want to know more about a company, website, and a person.
I love reading people’s about pages because it gives me a quick glimpse into who they are, what they do and what makes them tick. Remember, I’m the girl who is obsessed with what’s going on behind-the-scenes which is why I got thrown out of Disneyland. Ooops! – you can read more about this on my about page!
Today, I’ve put together 7 tips to creating an effective about page + personally gathered a few About Page examples to inspire you, so let’s get started!
1. Ask yourself “What is the purpose of my about me page?” The answer should be created with your end goal in mind.
For example maybe you’re a wedding photographer looking for vintage loving brides. Your goal might be to help your reader relate to you by sharing your love for all things vintage, while still getting across the importance of choosing an excellent wedding photographer that they can connect and feel comfortable with on their special day.
OR ask yourself, “What do I want people to feel about me/my business?” Direct them down a clear path of what you can do for them, what makes you stand out , why they should care about what you do and why they should choose you to solve their problems.
You want to make it impossible for your target market to not fall in love with you after reading your about page. You want the text itself to be so interesting that your reader will stick around. And you want your images portraying what you want to convey at the same time… like Jo of Jordan Quinn Photo.
2. Tell a story that will help your audience relate to you while you’re getting across your message. If your site is more personal in nature, a conversational writing style works best – this means you would write like you were speaking to a friend –it’s relatable and personable at the same time.
For example, if you want to get across bold, passionate and funny, paint a picture without directly saying I’m bold, passionate and funny… like the stories told by Claire B of Vanityclaire.com.
3. Paint a picture. Highlight all of your strengths, share some personal ‘stuff’ and ignore your weaknesses… like Rachel of Handmade Charlotte.
4. Connections make you memorable. Share what you love (and/or don’t love) to connect with like-minded people… like Annie Reeves.
5. Post a photo of yourself. A face to a name gives trust. You’ll want to make sure that the photo expresses the qualities that you want the audience to know you have.
For example if you want people to know that you’re friendly, happy and approachable your picture should convey that you’re friendly, happy and approachable.
6. This is your place to shine. It’s all about you; what you can do for others, what you’re amazing + talented at, what makes you the best.
Not sure? Think about the compliments from past clients you have had, what clients say about you, or what your friends and family tell you. It’s a lot easier for other people to see how amazing you are than it is for us to see it in ourselves.
7. It does not have to be perfect. Trust me, it will never be perfect or complete because you’re always evolving and changing. As you and your business evolve, grow, and change so should your about page.
Which about page was your favorite, or do you have one that I should check out and add to my list? Please share in the comments below.