10–Minute Marketing :: Image SEO

10-Minute Marketing is a quick, marketing strategy you can start doing immediately. This is a way for you to start taking ACTION towards marketing your business with just 10 minutes of your time!

IMAGE SEO (Search Engine Optimization)

Objective: Name your images for better SEO (and more traffic to your website).

A key element to SEO is learning how major search engines like Google “sees” your website.  One of the things that Google looks at is the name of your images! Improving the name of your images on each page and blog post will help your website show up on image searches.

HOW TO DO IT

1. Name your images what they are.

Let’s say you have a picture of some delicious pumpkin pancakes with a maple butter glaze. And the image that you upload to your site is named DSC_242.jpg.

When Google “looks” at this image on your blog, it will think that the image is of a DSC_242.jpg.

Note to self: THIS IS NOT WHAT YOU WANT GOOGLE TO THINK YOUR IMAGE IS ABOUT!!!

So—

Before you upload your images for your next blog post, be sure to change the name of the image to match the name of your image and/or what you’re posting about.

So in this example above, naming your image something like pumpkin-pancakes-maple-butter-glaze.jpg would be perfect! Then when someone searches for pumpkin pancakes with a maple butter glaze, you’ve increased your chances that your site shows up under images.

Not sure which blog posts are your most popular? Look at your Google Analytics under Behavior – Site Content – All Pages and you can see which posts have the most views.

P.S. If you want to see this Image Seo concept in action, do a search for ‘Foyer Tour’ and view the images that show up under the Google Search for Images.

Notice how Stonegable’s Foyer picture showed up. Her image and images of others almost always have the keyword(s) you searched for in the file name.

Now do a search for ‘Pumpkin pancakes with maple butter glaze’. You’ll see the Toot Sweet 4 Two image.

Work smarter, not harder! Give image seo a try by naming your images accordingly and you’ll start reaping the benefits.

*Main image via Stonegable.  Yummy pancake image + recipe found via Toot Sweet 4 Two.