A FABULOUS low-cost marketing idea is to place a CATCHY MESSAGE, MOTTO, or TAG LINE along with your logo, biz name and/or website on a shirt or tank top.
And if you have an upcoming event or cause – like the “Fashion for Haiti” featured above – this works well too!
Here are a few fun ones I just came up with:
Let Me ROCK Your World – this would be good for a massage or rock climbing business don’t you think?
What the Pluck? – this would be hillarious for a hair removal business (I’m pretty sure this would get a lot of attention and extra buzz!!!)
Hot Mom’s Club – perhaps a mom’s networking group
And here’s one that I saw and LOVED:
Whatever. Whenever. by the W Hotel
Once your shirts are printed, compile what I call your “Street Team”.
A Street Team is a group (2 or more) of your RAVING FANS, who love you and your products/services. Give the team your printed biz shirts to wear and send them out to Spread the Word.
Your Street Team will be walking around the gym, store, fair, mall, beach, street, tradeshow, etc with your billboard on – YOUR WALKING BILLBOARD.
Smart Tip: have your Street Team hanging out where your ideal clients are. And if you have a retail location – it’s always best to stay within a 10 mile radius from your business.
P.S. Where do you go for some inexpensive, custom printed shirts? Online at places like Vistaprint for as low as $9.49