9 Ways to Make Your Event Venue Stand Out (And Get Booked Solid!)
Alright, venue owners, let’s be real—there are a lot of event spaces out there. So how do you make yours the one that has people saying, “OMG, we have to book this place!”? Simple. You make it stand out! Let’s dive into 9 ways to make your event venue unforgettable (and totally irresistible!).
1. Create a Signature Look
Why It Works: People want a venue that screams vibe, not blah.
How to Do It: Invest in unique décor, stunning lighting, or a show-stopping feature (hello, crystal chandeliers or a floral wall!). When your venue has a look, it gets remembered and shared on social media.
2. Be Insta-Worthy
Why It Works: If people can’t flex their event on Instagram, did it even happen?
How to Do It: Have at least one statement area—a neon sign, a dreamy backdrop, a photo-worthy arch. Make sure your space is well-lit and full of aesthetically pleasing corners that beg to be posted!
3. Offer All-Inclusive Packages
Why It Works: People love convenience (and hate stress)!
How to Do It: Bundle venue rental with must-have services like catering, florals, or event planning. Bonus? You’ll upsell without even trying.
4. Make Booking Easy-Peasy
Why It Works: If it’s hard to book, people will move on.
How to Do It: Have an easy-to-navigate website with clear pricing, a FAQ section, and an online booking system. Make it seamless for clients to say YES!
5. Show Off Real Events
Why It Works: Nothing sells your venue like seeing it in action.
How to Do It: Regularly post professional photos and videos of past events on your website and social media. Feature testimonials and real couples who’ve used your space!
6. Amp Up Your Customer Service
Why It Works: People remember how you make them feel.
How to Do It: Be warm, responsive, and helpful. Go above and beyond—offer a surprise discount, answer emails quickly, and make every client feel like a VIP.
7. Host Open Houses & Styled Shoots
Why It Works: Let people experience the magic before they book.
How to Do It: Host exclusive venue showcases and invite engaged couples, event planners, and photographers. Styled shoots give you fresh, professional content while showing off what your space can do!
8. Get Your SEO & Social Media Game On Point
Why It Works: If they can’t find you online, they won’t book.
How to Do It: Optimize your website with keywords like “best event venue in [your city].” Be active on Instagram, TikTok, and Pinterest, using hashtags and engaging content to attract new clients.
9. Add Unique Perks & Experiences
Why It Works: People love extra touches that make an event special.
How to Do It: Offer fun add-ons like a champagne wall, a fire pit lounge, or a custom light show. Give them something to rave about!
I know I said 9 Ways to Make Your Event Venue Stand Out, but here’s one more… and it’s key to getting you booked solid!
Bonus… 10. Develop a Smart Marketing Strategy
Why It Works: Consistent marketing keeps your venue top of mind and attracts the right clients.
How to Do It: Meet your new Marketing BFF—literally! Your Marketing BFF is your go-to resource for making sure your venue gets seen and booked. From website design to social media strategies and SEO magic, this is your secret weapon for standing out in a crowded market. Don’t just hope people find your venue—make sure they do!
Ready to Stand Out & Sell Out?
By implementing these tips, your venue will go from “just another option” to the must-book spot in town. So go ahead—make your space unforgettable, and watch those bookings roll in!
Whenever you’re ready,
HERE ARE A FEW WAYS I CAN HELP YA—
1. Google Business Profile: Want us to handle everything? Plus, we’ll ensure your profile is set up to rank higher in local searches, making it easier for couples to discover & book your venue. [Go here]