15 Wedding Venue Marketing Tips to Increase Bookings
Hey there, wedding venue owner! If your bookings aren’t rolling in like a viral wedding dress sale, it’s time to switch things up. The good news? You don’t need magic—just the right marketing moves to get your venue in front of the right couples. Standing out in a sea of venues takes more than just pretty photos; it’s about strategy, visibility, and making engaged couples fall head over heels for your space.
Lucky for you, we’ve got 15 fun and fabulous wedding venue marketing tips to help you do just that. From mastering Google’s algorithm to making social media your best friend, these strategies will get those dreamy couples saying, “YES!” to your venue faster than you can pop a bottle of champagne. Let’s dive in and turn your wedding venue into the must-book spot of the season!
15 Wedding Venue Marketing Tips
- Make Google Love You (AKA SEO)
First, make Google love you. SEO is your bestie. Use keywords like “gorgeous wedding venue in [your town]” all over your site. Make sure your website loads fast and looks great on phones. Bonus points if you add a blog because Google eats that up!
- Social Media is Your BFF
Social media is your BFF. Be everywhere engaged couples hang out—Instagram, Facebook, TikTok, and Pinterest. Post jaw-dropping venue shots, behind-the-scenes magic, and real wedding inspiration. Reels and TikToks showcasing dreamy setups or fun venue moments? Absolute musts. Use wedding hashtags like #DreamWeddingVenue and #IDoHere to reach engaged couples.
- Claim Your Spot on Google
Claim your spot on Google. Google Business Profile (formerly known as Google My Business) is free advertising gold. Upload your best photos, keep your contact info updated, and encourage glowing reviews from past couples. Be the venue that shows up first when people search. Pro Tip: The more complete your profile, the higher you show up in searches. Easy win!
- Put Some Money Behind Ads
Put some money behind ads. Organic reach is great, but strategic ads on Facebook, Instagram, and Google can supercharge your bookings. Target engaged couples in your area, test different ad styles, and keep an eye on what gets the most clicks. A well-placed ad can pay for itself in just one booking.
- Virtual Tours = Bookings While You Sleep
Virtual tours mean bookings while you sleep. Not everyone can visit in person, so give them a stunning virtual tour on your website, social media and YouTube. Make it feel like they’re already walking down the aisle at your venue.
- Get Your Venue on Wedding Directories
Get your venue on wedding directories like The Knot, WeddingWire, and Zola. Couples trust these sites, and when they’re searching for venues, you want to be right there waiting for them.
- Rack Up Those Reviews
Rack up those reviews. Happy couples should be encouraged to leave a review on Google and Facebook. Feature the best testimonials on your website and social media. Nothing sells your venue like real love stories from real couples.
- Reward Referrals
Reward referrals. Give past couples and vendors a reason to send you business. Offer discounts, a free extra hour, freebies, or fun perks when they send a couple your way. Everyone wins!
- Blog Like a Boss
Blog like a boss. Write posts like “How to Choose the Perfect Wedding Venue” or “Top Wedding Trends for This Year.” Helpful content positions you as the go-to venue expert and gets your website more traffic (hello, SEO boost!).
- Host Fun Open Houses & Styled Shoots
Host fun open houses and styled shoots. Partner with photographers, florists, and planners for styled shoots and let engaged couples visit, sip champagne, and picture their wedding at your venue. Pro tip: Make it Instagram-worthy so guests share their visit!
- Make Wedding Vendor BFFs
Make wedding vendor BFFs. Planners, DJs, florists—they all have connections. Build relationships with them and create a preferred vendor list. When they refer couples to you, return the favor.
- Slide Into Their Inbox (Nicely!)
Slide into their inbox nicely (aka email marketing). Capture leads on your website and send them helpful emails with wedding planning tips, real wedding inspiration, and exclusive offers. A well-timed email could be the nudge that gets them to book.
- Make It Easy to Say “YES!” & Book a Tour
Make it easy to say “YES!” If couples have to hunt for your contact info, they’ll move on. Add a “Book a Tour” button everywhere—on your site, social media, and even email signatures. Use an online scheduling tool so couples can book instantly (without the back-and-forth).
- Offer Unique Perks
Offer unique perks. What makes your venue stand out? All-inclusive packages, breathtaking photo spots, a free champagne toast? Highlight your unique features everywhere so couples can’t resist.
- Track What Works & Do More of It
Track what works and do more of it. Use Google Analytics and social media insights to see what’s working. Ditch what’s not working and double down on what brings in the bookings.
Wedding Venue Final Mic Drop
Marketing your wedding venue doesn’t have to feel like a chore. With these 15 wedding venue marketing tips, you’ll be filling up your calendar with bookings in no time. Now, go forth and make those dream weddings happen!
Need expert help? Let’s chat and turn your venue into the it place to get married!
Whenever you’re ready,
HERE ARE A FEW WAYS I CAN HELP YA—
1. Google Business Profile: Want us to handle everything? Plus, we’ll ensure your profile is set up to rank higher in local searches, making it easier for couples to discover & book your venue. [Go here]