Trade show Inspiration: Willow Lane Photography Part II
Welcome to Trade Show Inspiration, where you can share in my love for marketing, design + trade show spaces. I hope you become inspired to take your booth space up a notch!
Last week we started a three part post showing you how one business, Willow Lane Photography, has ‘refreshed’ their existing booth space to appeal to a trade show at a different time of the year.
The main image above showcases their bridal show booth at the Edmonton, Alberta January 2013 ‘Bridal Fantasy’ show.
At this show, Willow Lane Photography went with a blue, winter inspired theme. Here’s what happened:
-gray walls were painted a light blue
-branch trees were replaced with white feathered trees with white flowers and crystal beads cascading down
-the same white couch was used, but gray and blue pillows were added
-the same white desk and white framed photographs were used
-the same wood stumps were used
-white feather boas were added and strung from one wall to another
-white flowers replaced the colorful flowers in the previous booth
-enter to win signage was printed on a light blue and white design
-white and blue accent details were added and displayed throughout the space
I love how they easily transitioned from a booth with a soft gray and white palette, to a soft blue and white winter theme inspired palette…by simply changing a few details, décor elements and colors.
Next week, we’ll show you the final ‘super girly’ Willow Lane Photography booth change up, so stay tuned.
To read and see more of the soft gray and white Willow Lane Photography booth space, check out part I here:
1. Willow Lane Photography 2012 booth.
Photos: Willow Lane Photography
