Trade Show Inspiration: Melissa Biador

Melissa Biador Photography Trade Show BoothWelcome to Trade Show Inspiration, where you can share in my love for marketing, design + trade show spaces.  I hope you become inspired to take your booth space up a notch!

Want more? Check it out here!

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This booth by Melissa Biador has sooo many things that I love; the simplicity, the attention to detail, the saying A LOT with very little space..

Here’s some of the Behind-the-Scenes info…

-The booth was designed and built by Melissa and her husband. It was designed to look like a lounge and to be inviting to visitors.

-The wall was painted a mint color to match Melissa’s branding.

-The fabric bunting was made with fabric to match the businesses’ branding colors as well (peach, mint, light teal and gray).  FYI: the bunting needs thick rope due to the weight of carrying a number of fabric pieces.

Fabric Bunting

-The coffee table, borrowed from Melissa’s office, was from Ikea. The damask gray chair was purchased at Ross a few years ago. And the mint candle holder was purchased at Anthropologie.  I love using items that you already have, see more on this topic here.

Melissa Biador Photography Trade Show Booth 2

-The floral arrangements were done by Desiree of Penny Blooms Floral Design. I think this makes the booth even more fresh and inviting!

-A few pieces showcasing her work, a slideshow, and a copy of a feature in San Diego Style Weddings was also on display. This shows visitors your style + adds credibility.

-Wooden LOVE letters were purchased from Michael’s and painted a peach color to match her branding.

Michaels Wooden Love Letters

-Postcards with business information contained decorative ribbon in gray, mint, peach and white for a finished look.

Postcard business information handout

-Cake pops personally made by her mom became the ‘walk away treats’. I love how they used colored straws, bakers twine and flags that said, “Love is Sweet” with her website printed on them.

Cakepop giveaways

Melissa did a great job of carrying her brand throughout…and adding personal touches to the overall modern romance booth experience.

Photo credit and special thanks go to Melissa Biador Photography.  If you’d like to see even more pictures of of this lovely booth, go here.

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tana Founder of Your Marketing BFF & Dental Marketing BFF
She is the founder and owner of a 6-figure digital marketing brand with more than 20 years experience helping over 5,400 small businesses strengthen their online presence, attract more customers and increase sales. Her work has been featured on CNBC, ABC, HGTV and in numerous national magazines and online publications.