How We Helped Bring the Bindi & Bird Vision to Life
When Bindi & Bird came to Your Marketing BFF, the goal wasn’t simply to “build a website.”
The mission was to build a foundation for long-term growth.
Bindi & Bird is a sister-owned window coverings store in the Pacific Northwest specializing in custom blinds, shades, shutters, drapery, and motorized systems. The brand is deeply personal — named after their dogs and rooted in family — yet the digital presence needed to feel polished, elevated, and built for growth.
That combination requires more than design.
It requires strategy.
This Was Never Just About Designing A Beautiful Website
From day one, our focus was on performance — not just how the site looked, but how it worked.
The goal was simple: generate leads.
Yes, visual design matters. But for a local business competing in a crowded market, the website also needed to:
• Be visible on Google when people search for your services
• Attract qualified homeowners
• Build credibility instantly
• Convert visitors into booked consultations
• Support future expansion
Every decision flowed from those objectives, and every part of the website was built to help attract the right visitors, guide them clearly, and turn them into real inquiries and customers.
What We Built
Rather than treating the site like a brochure, we approached it like a growth asset.
We developed:
A Clean, Elevated Visual Identity
A design system that feels warm, modern, and trustworthy — aligning with the showroom experience while reinforcing authority.
SEO-Structured Service Pages
Service pages built for Google from day one — not fixed later. Clear keywords, simple layout, and a structure designed to help the site get found in local searches.
Specialist-Focused Messaging
Positioning that differentiates Bindi & Bird as experts in custom window treatments rather than general home décor providers.
Conversion-Driven Layouts
A simple, clear layout that guides homeowners toward booking a consultation, requesting an estimate, or visiting the showroom — making it easy to take the next step.
Scalable Site Architecture
A framework designed to support additional services, cities, and future growth initiatives without needing a rebuild.
The Outcome
The result wasn’t just a website launch. It was momentum.
Within months, Bindi & Bird began appearing in local search results for competitive terms such as:
• Bellingham blinds
• Custom window treatments
• Motorized shades
More importantly, the traffic wasn’t random.
The site attracted high-intent homeowners actively searching for solutions — visitors who arrived educated, confident, and ready to engage.
Why This Matters
For local businesses, a website should do more than just look good — it should help bring in leads and new customers.
It should operate as:
• A credibility engine
• A lead generation system
• A sales support tool
• A scalable marketing asset
That’s how we approach every website design we build. A nice design alone isn’t enough. A smart strategy alone isn’t enough either. If your site looks good but doesn’t bring leads, it’s not doing its job.
When structure, local SEO, clear messaging, and user psychology all work together, your site stops being a simple online presence and becomes a true growth system.
That’s when visibility improves.
That’s when more local customers find you.
That’s when leads start coming in more consistently, and
That’s when business growth becomes far more predictable.
More Than a Website — A Leads System
Bindi & Bird didn’t just gain a website — they gained a system for leads, for consistent growth.
Their website now helps them appear in local Google searches, educates potential customers, and guides visitors toward booking consultations.
The site works as a lead engine, not just a brochure. That’s the difference between design and strategy. And that’s exactly how we believe websites should work.
Fine Looking Websites Don’t Pay the Bills
Let’s be honest — most business websites look fine but do absolutely nothing. No traffic. No leads. No growth. Your website should be working daily to bring customers through the door. If it’s not, we should talk. Contact Your Marketing BFF today and let’s fix that.