How To Create Your Branding Words

Branding is what people say when you are not in the room

Branding words are descriptors you want people to use to endorse your business. These are words that define you, your work, and what clients get by working with you…words you hope people are using when you’re not around!

I like to have clients come up with three but some say they had to have four! I’m fine with four, but once you get too many branding words, the focus starts to diminish.


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These are my three branding words. They describe my positioning in business. Everything that I do incorporates my words…every e-book, every blog post, every workshop, every project, every design that I share with you.

I am creating a sense of clarity in every aspect of my business. My branding words are how I want people to see me. How I want people to think of me. How I want people to REMEMBER me.


You want people to be able to clearly describe your business to someone else, so that when the right prospective client comes along their path, they can sell you to them.

Choosing branding words is a very important step in creating your personal brand. And you have to know what you want to do before someone can help you create it!

What three branding words define you/your business? If you don’t know, you need to decide how you want to be defined and establish them.

Dress For the Job You Want Not The Job You HaveDress For The Job You Want, Not The Job You Have!

 How to create your branding words?

Here’s a quick exercise…

Make a list of the adjectives you want people to repeat after they meet you, talk to you, see you or read about you…what do you want people to think of when they think of you? Now choose the three words from the list that you want to define you.


Here’s a great question to ask others about your business: “If you look at my storefront, website or blog, what would be the words that you would come up with to describe me/my business?”

Already have your branding words? Ask for feedback from others to make sure your branding words are crystal clear.

By simply asking others, “My site speaks what words?”  You’ll get the feedback you need. And if your feedback comes back different from your words, you need to fix or adjust.

The Importance of Branding Words

When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer – that way they can design with your personal brand in mind!  Don’t waste any more time and money going in a direction that doesn’t represent you and your brand!

Your branding words will also help influence your decisions moving forward.  You want to make sure that you keep things consistent, so that your readers and clients are constantly getting the same message from you over and over and over again.


Your Turn!

In the comments section below tell me your branding words. The simple act of writing them down and sharing them is really important…and it will help others come up with their words too!

I’ll kick things off with another word that people associate with me: creative.

Ready. Set. Define.

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