case study details
Client
Rock Solid Appliance Repair
Services
Website Design, SEO, Google Business Profile Optimization, Logo Design, Content Creation
Year
2025 – Present
Website
The Challenge
When Shane came to us, his business was operating under the name First Time Fix.
The name described a goal, but it did not immediately tell potential customers what the business did. The company also had very little local online visibility and depended heavily on a third-party lead provider for new service calls.
That meant paying for access to leads while being sent to jobs throughout the Valley—often far outside the area where Shane wanted to concentrate his business.
He needed more than a new website.
He needed a clear brand, stronger local visibility and a lead-generation system that would connect him directly with homeowners in the communities he wanted to serve.
The Solution
To turn First Time Fix into a stronger, more visible and scalable local service business, we built the strategy around three connected priorities: creating the brand, building the online experience and helping local homeowners find them.
Build the Brand
A new business name, custom logo, brand messaging, creative direction and search-optimized content that clearly communicated what the company does and what it stands for.
Create the Online Experience
A high-converting WordPress website with appliance-specific service pages, clear pricing and warranty information, FAQs, service-area content and simple call, text and booking pathways.
Get the Business Found
Local SEO, Google Business Profile strategy, business citations, backlinks, competitive research, and ongoing content creation designed to improve visibility in Queen Creek and the surrounding East Valley.
How The WordPress Website Supports the Brand
The Rock Solid website does more than tell homeowners that Shane repairs appliances.
It helps potential customers quickly understand what he repairs, where he works, why they can trust him and how to schedule service. The website includes:
- Dedicated pages for each appliance-repair service
- Clear text, call and appointment pathways
- Queen Creek and East Valley service-area content
- Information about common appliance problems
- Appliance brands serviced
- Transparent diagnostic and warranty information
- Frequently asked questions
- The Rock Solid Guarantee
The site positions Rock Solid as the honest, reliable and owner-operated alternative to large repair franchises and anonymous lead-generation companies.
Measurable results
- Direct Lead Generation: Homeowners now find and contact Rock Solid directly through its own website
- Reduced Lead Costs: The business no longer has to depend on paying a third-party company for its lead flow
- More Localized Jobs: Shane can focus on Queen Creek and nearby East Valley communities instead of being sent across the entire Valley
- Greater Local Visibility: Rock Solid has built a much stronger presence for relevant appliance-repair searches
- Higher-Intent Leads: Website visitors are actively searching for help with a broken appliance and are ready to schedule service
- Organic Growth: Leads are generated through organic visibility and referrals rather than paid leads
- A Scalable Foundation: The website can expand into additional services and service areas whenever Shane is ready to grow
– What the Owner Says –
“Before working with Your Marketing BFF, I was struggling to attract the right local leads. Since launching the new website and local SEO strategy, I’ve seen a major increase in Google visibility, phone calls and new customers, and I finally have a marketing system that consistently brings new customers to my business.”
— Shane, Owner of Rock Solid Appliance Repair
The Ongoing client Impact
- Greater Control: Shane controls where his leads come from and which communities he wants to serve
- Lower Acquisition Costs: He is building organic visibility instead of continually paying another company for access to potential customers
- Less Travel: A more localized strategy helps reduce unnecessary driving between widely scattered service calls
- Stronger Brand Authority: The new name, logo, website and content create a professional business customers can recognize and trust
- Better Leads: Customers arrive already familiar with Rock Solid’s services, values and approach
- Long-Term Value: The website and local visibility continue working for the business over time
- Room to Scale: New services, locations and content can be added as the company grows
By combining business naming, branding, website design, local SEO, content creation and ongoing marketing strategy, we helped Rock Solid Appliance Repair build something it did not have before:
A direct path between the business and the customers it wants to serve.
“Rock-solid growth starts with a brand people can find and trust.”
Ready to Get Your Phone Ringing?
Schedule a complimentary strategy call to see whether your business would be a good fit for one of our Website + SEO Growth campaigns.