How To Do an Instagram Loop Giveaway
Last month, I shared my 90-day Instagram challenge and results. The only strategy that I didn’t share at the time, was a one-time Loop Giveaway that I had participated in.
So– Now I’m going to share + walk you through a quick, inexpensive way to grow your Instagram (IG) following number fast!
How To Do an Instagram Loop Giveaway
Step 1: A coordinator. Someone needs to be the ring leader/coordinator and in my case this was Jenn of A Style Portrayed.
Step 2: Ask people to participate. Jenn sent the following email:
Step 3: Final list of participants and specifics to buy in. Jenn sent the following email:
Step 4: Give EVERYTHING to the participants. This is where the nuts and bolts are explained and given: date, time, the image and copy that ALL will use, the list of participants and whom each are to tag, etc. Jenn sent the following image and email on 2/27 the morning of the Loop Giveaway launch:
Step 5: Post the Loop Giveaway. This is when each of the participants post the image + copy to their IG accounts AND tag the business/person below them on the image within the 5 minute timeframe. (In my case, I tagged @clothesandquotesblog on my ‘Sephora’ image)
Step 6: Wrap up. Shortly after the giveaway time has been completed and a winner is selected, you’re going to announce the winner and ‘untag’ the business from your image. Why? Otherwise, you could quickly lose a bunch of your new followers.
Step 7: Delete the Giveaway image. You don’t have to delete the giveaway image, but it didn’t really go with my overall brand and so I simply deleted the image once it was all said and done.
I thoroughly enjoyed participating in the loop giveaway. It cost me $15, but I gained 185 new followers in 48 hours, which is a really quick, inexpensive way to grow my IG following number – plus it was fun to watch my phone light up!
The organizer definitely has a lot more work on their end versus the participant. So I think the organizer should get to play for free, but that’s just my opinion.
NOTE: It’s normal to have some people unfollow you after the giveaway if they aren’t really interested in your feed…don’t take it personally! Have fun. And if you want to organize a loop giveaway – feel free to drop me a line (tana@yourmarketingbff.com), I would be more than happy to participate in another one!
