Trade show Inspiration: Wax Buffalo

Welcome to Trade Show Inspiration, where you can share in my love for marketing, design + trade show spaces. I hope you become inspired to take your booth space up a notch!

Want more? Check it out here!

Wax Buffalo Pure Soy Candle Company created this rustic, folky, minimal, reclaimed in nature type creamy booth space. From the natural linen table cloths, to the dreamy product vessels and hand-written calligraphy signs, WaxBuffalo understands their customer – the customer that wants to light a candle, sit down, and lose themselves in a scent that triggers a beautiful memory.

Wax Buffalo knows that scent is a powerful thing. By combining the sense of smell with visual cues that reinforce their brand, they were able to create a booth environment that drew their target customer into their space and ultimately walking away with products to take home.

I fell in love with:
-the simple shelving
-the pumpkins to incorporate the current Fall season + the triggering scent and wonderful memories that go with this season
-natural linen table covers
-the warmth of the fluffy white rugs
-the beautifully simple packaging
-the wire basket and tin pail decor accents

Even as I was writing this post, the tin pail and candles reminded me of one my favorite books called, “Blueberries for Sal” by Robert McCloskey, and how I used to light a candle, snuggle up on the couch with a soft blanket and read this book to my son when he was just a toddler. Seeing the tin pail and candles triggered this beautiful memory.

Wax Buffalo gets this… in their brand, in their products, in their booth space. Kudos to creating a booth space inspiration that invites the memories, the magic and sales!

Photos via Wax Buffalo‘s instagram