Welcome to Trade Show Inspiration, where you can share in my love for marketing, design + trade show spaces. I hope you become inspired to take your booth space up a notch!
Renee Sprink of Renee Sprink Photography understands her ideal client…
“My bride is classic and believes in tradition; she loves all things girly.”
With Renee’s ideal client in mind, she set out to showcase her photography talents with a booth that was feminine, warm, inviting, and yet a bit modern.
Renee’s entire brand is designed to have a fashion vibe yet be very southern – think Sex & the City comes down South – and therefore needed her booth to reflect that.
We think Carrie Bradshaw would be proud!
Added Bonus: Renee’s ‘thinking’ behind-the-booth space…
-A white backdrop would make my images pop; it’s classic and “editorial”.
-Pairing flirty linens on the cocktail tables that even looked a bit like a “dress” would attract brides that relate to me/my style…and repel those who would be better suited for another style of photographer!
-A ‘welcoming’ seating area helps establish a relationship with clients. I wanted them to come in, sit down, look at albums, and feel comfortable having a long conversation with us. This would allow us to get to know a bit about her, her fiancée and their wedding plans. People like to buy from people they like and that personal connection makes them feel like we’re friends.
-Displaying large, gorgeous images taken in recognizable venues, would help potential brides see themselves in those same images.
-I didn’t want to appeal to price shoppers so I had a postcard with some very basic information on it (with links to my website and blog, but no pricing) that they could take with them. I wanted them to see my work, learn more about me and fall in love with who I am and what I do – once that happens, they find the money to commission me for their wedding.
-Collect their contact information and stay in touch with them after the show.
Kudos to Renee for creating a non-typical booth space that really made her business memorable. And for making a personal connection with those in attendance + other show vendors who are now a good referral source!
*Photos courtesy of Renee Sprink Photography.