Trade Show Inspiration: Off the Beaten Track

Off The Beaten Track Trade Show Booth

Welcome to Trade Show Inspiration, where you can share in my love for marketing, design + trade show spaces.  I hope you become inspired to take your booth space up a notch!

Want more? Check it out here!


Off the Beaten Track (OTBT) is a travel inspired footwear company that clearly understands the importance of defining your brand.

Target Audience: the fashion conscious, urban traveler.

Theme and inspiration behind the booth design:  on the road with Off the Beaten Track.

The booth itself resembles a campsite… a hanging porch swing, wooden bench, outdoor grill and faux-grass flooring. And the vintage RV houses the OTBT collection.

Off The Beaten Track Trade Show Booth Campsite

I love how people experience a non-traditional booth setting, a setting that aligns perfectly with the overall travel brand positioning.

Off The Beaten Track Trade Show Booth RV

The campsite look and feel coupled with the RV proves that the road less traveled is often worth the adventure!  Kudos to the creative team at OTBT – you’re one smart bunch!


Photo sources: (1) ExhibitorOnline, (2 & 3) Off the Beaten Track.

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