The Importance of SEO and why Your Business Needs It [Bonus: SEO Checklist]
SEO (which stands for search engine optimization) is important to your website because it offers greater searchability and visibility of your site.
Why is SEO so important for your blog and/or online business? It takes your brand, site traffic and growth to the next level!
Today, I’m going to share 5 reasons that clearly define the importance of SEO and why your business needs it. Then at the end I have a sweet bonus ‘SEO Checklist’ to help you increase your SEO results for each blog post you create.
Let’s get started…
5 Reasons Why Your Business Needs SEO
Organic Search is most often the #1 source of traffic to your website.
Organic search tends to be a large part of the traffic that comes to your site. And since Google is the most visited website in the world and the largest search engine – about 75% of the overall search market – a lot of your site’s organic search traffic tends to come from Google.
Good SEO means a better user experience
Google knows how to interpret a favorable (or unfavorable) user experience on your site. So if your website is doing a better job of meeting the needs of searchers, you’ll have a better chance of landing on the first page of search results.
SEO builds trust and credibility
Building trust and credibility with SEO doesn’t happen overnight, but if you offer value to your readers and customers, plus make sure you’re checking off all of the SEO Checklist boxes, you’ll be well on your way to earning trust and credibility with SEO AND your readers.
SEO impacts the buying cycle
What do majority of people do when they’re looking for something online? They search (aka research). Your business must be visible in the places people need it in order for the right connection to be made.
SEO enhances your visibility and let’s your prospective readers and customers find the answers, products and services they are searching for on your site.
If you’re not on page 1 of search results, you’re not winning the click
It’s no secret that if you’re not on page 1 of search results, you’re most likely not killing the organic, non-paid search game.
Did you know that the first three organic search ranking positions tend to get nearly 40% of all clicks? That’s why it’s so important for you to do SEO right and get on the first page of search engines.
When you implement strong, quality SEO techniques on your website you’ll be able to rival your competitors and continue to increase and grow your business!
Want my ‘FREE’ SEO Checklist? Fill out the form below!
