Journey: From Dream to Reality

design by Kadie_workspace

Hi everyone, it’s Kadie from Design by Kadie. Today I’m sharing the process I went through in order to chase my dream and pursue a freelance career.

This year has been a learning year for me career wise. I found myself in a position with great opportunities, but I was having a hard time finding passion in my work. There was even a point that I considered that I may have chosen the wrong profession and losing my love of design was where I drew the line.

I started filling up every spare moment taking on freelance work and found that it was something I jumped out of the bed at 4 a.m. for, and spent every moment thinking about. I loved the collaborative feeling of working with my own clients and brainstorming with them about creative ways to tell their story, and then solving the problem from concept to completion. I found that a huge source of my inspiration came from the people I worked with and that the world is FULL of people will incredible ideas and I could be a small part of making them happen.

design by Kadie_workspace 2 People tell you not to rush into things too quickly, and I agree. I would tell myself every day that I was paying my dues and sticking out a position to learn all that I could. Then I hit a point where I felt a huge pull to chase my dream and to start living with conviction. I spent hours talking to my family and close friends to make sure that it was a calling and not a decision based out of fear. And every single person I talked to said one thing: “Do it.” So when the opportunity came my way, it was something of a no-brainer.

After a coffee date with a good friend of mine, I realized that things would look very different once I decided to really pursue a career in freelance. I needed to hone in on what kind of design I liked and fine tune some key skills. I was all over the place as far as dreams go, and I made a list of questions and gave myself 30 days to answer them.

1. What do I want to share with the creative community?

2. Do I have something unique to contribute to the conversation?

3. Why do I want to blog?

4. How often would I post?

5. What kind of imagery am I drawn to?

6. Which five words best describe my design style?

7. What are five big dreams I have for my career?

8. What is my color palette?

9. What kind of imagery would I produce?

10. What kind of clients do I want to work with?

11. What have been my five favorite projects I’ve done over the last year?

12. How much of my personal life do I want to be public?

13. In what areas do I want to collaborate?

14. What defines Dallas’ future in creative community?

15. How can I inspire others?

16. How will I utilize social media?

17. Who is my biggest inspiration?

18. Which blogs do I read daily?

19. What do I want to be known for?

20. How will my journey into freelance ultimately benefit others?

Today I am freelancing and working with clients on brand and web design projects. I have started blogging again with a rush of excitement and feel like I have something to say again. I have plans and dreams and projects ahead that I never thought I would get the opportunity to be a part of. Was it easy? Absolutely not. There are still nights I lay awake in panic wondering what’s up the road and if I can keep up this momentum. But I’ve loved every minute of seeing God work in my life in such a direct way that I could never question that He had a plan all along. Everyone has dreams, but it’s up to me to be disciplined enough to pursue them.

design by Kadie_visual brand reminders

Remind yourself often.

When I was able to answer a few of the questions, I put together a visual representation of my answers. I framed them and hung them above my desk so that if I ever questioned why I was doing this, I would remember. Find a way to remind yourself why you are doing what you do. And if you don’t know, start asking the hard questions.

-post by Kadie Smith

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tana Founder of Your Marketing BFF & Dental Marketing BFF
She is the founder and owner of a 6-figure digital marketing brand with more than 20 years experience helping over 5,400 small businesses strengthen their online presence, attract more customers and increase sales. Her work has been featured on CNBC, ABC, HGTV and in numerous national magazines and online publications.