How to infuse your personality into your marketing
I grew up in a little town called Ferndale, Washington to a mother who loved to sew. She made our clothes and our doll’s clothes to match – this was way before the whole American Girl doll thing! Just being around my mother, I learned how to thread the needle, and hem a pair of pants – but my mother passed away from cancer when I was 10, so that was about all the sewing knowledge that I had acquired.
Over the years, I’ve thought about taking some classes to learn how to sew. In a way to be more like my mother, but also to feel closer to her. But each time, life was busy and so I never took the time to learn. Well, that is, up until a month ago!
What started it all…
I came across Bel & Beau, a lifestyle brand dedicated to living elegantly. As most of you know, I like feminine with a little bit of edge, so when I came across this Fuschia “Mrs.” Maxi Skirt by Bel and Beau, I knew it was perfect for me.
I could have purchased this on the spot, but instead of buying the skirt, I was inspired to make it myself!
With the help of Gertie’s Blog For Better Sewing ‘how to sew a full gathered skirt’ DIY post here and here –I quickly decided, yeah I can totally do this!
With the help of a friend (in case I got stuck), my new Brother sewing machine and my $2.99/yard fuschia taffeta in hand (plus thread and invisible zipper), I was ready to go.
So how did I do?
You might be wondering what does this post have to do with marketing?
Marketing is a social process by which people obtain what they need and want through creating and exchanging ‘valuable stuff’ (such as products, services, knowledge,) with others.
Here’s the bottom line: People buy from people they trust. And whom do people trust? Their friends—the people they know. If you want people to trust you, you’re going to have to give them a piece of you.
This post shares me, my personality, who I am, what makes me tick, what I do in my spare time and in my life… and it gives me a chance to connect with you on a deeper level.
By sharing personal stories and experiences you’ll infuse your personality into your marketing.
It’s that simple.
