How To write an awesome About Page

(Tana riding a cow – WTH?!)

How many times have you seen a generic about page?  Don’t you feel like it’s a fill-in-the blank template; insert name here, insert past work here, insert what doing now here…  This screams to me B.O.R.I.N.G!

Here’s what I do (and what I teach others), in order to create an awesome about section!

First, write three unique things about yourself. Second, write three things you like or like to do. Now write a sentence on each of these things…and that is your paragraph!

For example, three unique things about me could be:

-I like to jump in puddles in the rain.
-I use to love to find the hidden objects in the Highlights magazine while waiting at the dentist’s office.
-I really wanted a pony as a child, but my Dad wouldn’t buy me one so I rode one of our cows instead.

Three things I like could be:

-I’m really inspired by fashion magazines.
-I like to go on long walks with my family and dog.
-I like to talk.  And like my Dad always said, “Tana, you like to talk so much you could even talk to a stump!”

About Pages should showcase you/your personality and allow someone to RELATE AND CONNECT TO YOU on some ‘commonality’ level.

Real Life ‘About Tana’ page Example and Breakdown.

My about Tana page says A LOT without saying a lot.  There’s not a ton of copy that people have to read through, but still tells quite a bit about me, my life and my personality.

Why is this so important?

You want people to get a good sense about who you are and what makes you tick.  You want to promote authentic transparency and common interests.  And an about section is a great way for people to get to KNOW, LIKE and TRUST YOU…which ultimately turns into sales (or readers).

Here’s the breakdown of my own about Tana section and what I shared:

-Where I’m located.
-What I do for a living.
-Some credentials/credibility.  Me having been on national tv and featured in mags, speaks volumes about me/my work.
-What I’m passionate about.
-My spunk and the true length I’ll go to in order to find out what’s really going on.  The Disney story is unique, don’t you think?!
-I tell you I’m a free-spirit, that I love classic movies, iconic Guess ads and Rock-n-Roll.  No guess work here of who I am or what I like
-I also tell you that I’m married and have a family.
-And for those that DON’T want to read and rather simply look at pictures – I visually show people all kinds of things about me; pictures of my family, my love of ketchup, pizza and chapstick, a favorite quote, etc.

My about page promotes transparency and common interests .  You can read my about section and feel like you have a good sense of who I am and what makes me ME… and I want your about pages to do the same!

Please comment below your favorite MOVIE because that promotes transparency + common interests!

My favorite movie is the 1962 James Bond “Dr. No” with Ursula Andress and Sean Connery.  My favorite scene is when Ursula (aka Honey Ryder – I even love her name) saunters out of the water wearing that fabulous white bikini with the belt and ice pick at her waist! Classic.