(Tana riding a cow – WTH?!)
How many times have you seen a generic about page? Don’t you feel like it’s a fill-in-the blank template; insert name here, insert past work here, insert what doing now here… This screams to me B.O.R.I.N.G!
Here’s what I do (and what I teach others), in order to create an awesome about section!
First, write three unique things about yourself. Second, write three things you like or like to do. Now write a sentence on each of these things…and that is your paragraph!
For example, three unique things about me could be:
-I like to jump in puddles in the rain.
-I use to love to find the hidden objects in the Highlights magazine while waiting at the dentist’s office.
-I really wanted a pony as a child, but my Dad wouldn’t buy me one so I rode one of our cows instead.
Three things I like could be:
-I’m really inspired by fashion magazines.
-I like to go on long walks with my family and dog.
-I like to talk. And like my Dad always said, “Tana, you like to talk so much you could even talk to a stump!”
About Pages should showcase you/your personality and allow someone to RELATE AND CONNECT TO YOU on some ‘commonality’ level.
Real Life ‘About Tana’ page Example and Breakdown.
My about Tana page says A LOT without saying a lot. There’s not a ton of copy that people have to read through, but still tells quite a bit about me, my life and my personality.
Why is this so important?
You want people to get a good sense about who you are and what makes you tick. You want to promote authentic transparency and common interests. And an about section is a great way for people to get to KNOW, LIKE and TRUST YOU…which ultimately turns into sales (or readers).
Here’s the breakdown of my own about Tana section and what I shared:
-Where I’m located.
-What I do for a living.
-Some credentials/credibility. Me having been on national tv and featured in mags, speaks volumes about me/my work.
-What I’m passionate about.
-My spunk and the true length I’ll go to in order to find out what’s really going on. The Disney story is unique, don’t you think?!
-I tell you I’m a free-spirit, that I love classic movies, iconic Guess ads and Rock-n-Roll. No guess work here of who I am or what I like
-I also tell you that I’m married and have a family.
-And for those that DON’T want to read and rather simply look at pictures – I visually show people all kinds of things about me; pictures of my family, my love of ketchup, pizza and chapstick, a favorite quote, etc.
My about page promotes transparency and common interests . You can read my about section and feel like you have a good sense of who I am and what makes me ME… and I want your about pages to do the same!
Please comment below your favorite MOVIE because that promotes transparency + common interests!
My favorite movie is the 1962 James Bond “Dr. No” with Ursula Andress and Sean Connery. My favorite scene is when Ursula (aka Honey Ryder – I even love her name) saunters out of the water wearing that fabulous white bikini with the belt and ice pick at her waist! Classic.