Email List Building

Email List Building Course




Any of this sound like you

You’ve been working at building your business for a while now, but you’re having trouble growing your email list.

Or maybe you’re just getting started, and you’ve heard growing an email list is important… but how the heck do you even do this?

Or perhaps you’ve discovered some list building strategies, but they’re confusing, overwhelming, or you just can’t stay consistent with it – especially when you try them and they don’t seem to be working.

Maybe you see other successful blogs and businesses grow their lists and make money… you wonder “What are they doing that I’m not?”

Or maybe you know you should be sending out emails to your list (even if it’s super tiny), but you’re not sure what to write, let alone find the time to do it.

Imagine having a list of subscribers buying from you consistently…without having to worry about social media algorithms.

A glimpse into your future

  • Knowing EXACTLY what to do and how to do it.
  • Automated sequences and list growth that run on autopilot
  • Successfully creating demand and making more money in less time.
  • An email list that gives you the most freedom and control
  • An active list of dream subscribers who buy from you

Not only is all this possible, I’m sharing my exact step-by-step system to help get you there even faster!

Email List Building Course
Email List Building Product Shot

Our Email List Building Course is everything you need to:

  • Grow an engaged email list,
  • Build trust, and
  • Harness a list of eager buyers.

This is exactly what I need!

1. just get started


the start

This is where we’re going to help you get clear about why building your email list is more important than ever in 2022… and how your email list WILL make you money if you do our strategies consistently.

  • Email marketing basics & key terms
  • Common fears holding you back from email marketing
  • List size: quality + engagement matters more than the number


finding your dream subscriber

You’ll learn all about your dream subscriber and what is needed to build rapport and connect with your audience on a deeper level in order to increase customer engagement and sales for your business.

This stage will help you prepare your site for connection and list growth.

  • Finding your focus & ideal subscriber/customer
  • How to build a profitable email list
  • Prepare your site for connection + list growth

2. Finding Your Dream Customer
3. Amazing Tools

MODULE three

ah-mazing tools

Behind every successful email list builder are her tools. This module teaches you about my top two tools, and how these will dramatically increase conversions and build your email list even faster.

  • Landing pages vs Opt-in forms
  • How to write copy that converts
  • Understanding why people buy… so you can sell to them


mastering attraction

Woo hoo! It’s time to soak up the theory behind attracting only your dream subscriber + getting them to join your list (because finding the peanut butter to your jelly is oh-so-important!).

  • The power of lead magnets + how to create
  • Basic traits and common mistakes
  • How to filter your audience + create better conversions

4. Mastering Attraction
5. welcome sequence


automation journey

This is where you’ll take a new subscriber through an automated series of emailsso you start to build trust and nurture them down the customer journey, becoming buyers. 

  • How to engage new subscribers
  • A series of automated emails
  • How to write a captivating nurture sequence that builds engagement


saving you time

We give you a strategic plan to grow your subscribers and start applying it to meet your goals. And, you’ll also learn my HUGE time saver technique + best way to create content on an on-going basis.

  • A clear, strategic plan for on-going growth
  • Best types of content to create
  • Creating content in batches

6. value content formula


transforming growth

This is the phase of the course where you take everything you’ve learned and start applying and transforming your email list growth.

By the end of Module 7, you will have: Confidence and know-how to unleash your inner email marketing rock star and grow YOUR email list, with raving fans who buy from YOU!

  • Share your content with the world
  • Promotion
  • Reaching new audiences

I get it. I’m a small business owner just like you. I understand the risk you feel when deciding to invest in an online product. You work hard for your money and don’t want to waste it.

But I’m super proud of the products we create and I know anyone who buys them and implements them will be thrilled with their purchase.

That’s why I offer a 14-day money-back guarantee so that you can try my strategies, RISK FREE.



Shawna of Willow Bloom Home Blog

“My email list is continually growing”

ELB gave me all the information and tools I needed to create and grow my email list. Social media numbers rise and fall, but my email list is continually growing thanks to the strategies I put in place under Tana’s guidance.

Before, I struggled with the technical aspects of creating sign-up opportunities on my blog and with strategies to entice readers to continually sign up. I have used a few of ELB’s many strategies for encouraging sign-ups and they were easy to implement and most importantly, successful.

My subscribers have doubled in the past year and I’m thrilled because I’m able to direct readers back to my blog every week and to products or services I want to promote.

Shawna, Willow Bloom Home

“I made $20k in one day from my email list”

By implementing strategies found in Email List Building, I made $20,000 on a $497 offer in one day from my email list. And I regularly do $8k-$16k with a 5-day email sequence campaign.

The Email List Building Course is a must for anyone that wants to grow their business and generate sales … even while you sleep!

Linda, Wealth Heiress

Linda of Wealth Heiress
my story

Your email list is your GREATEST asset as a business owner!

Several years ago, I had no clue how to do the email list thing. I worked hard. I kept writing content. I kept showing up even when I thought hardly anyone was reading. And now, I’ve got a six-figure business I’m proud of – in large part due to my commitment to emailing my subscribers!

But to be honest… it also took me lots of trial and error to figure out how to grow my list – and with “the RIGHT kind of subscribers” who buy from me!

Yes, I showed up and yes, I was able to grow my list and business quickly because I figured out key strategies and ways to grow my email list, nurture relationships with my subscribers, and make money turning subscribers into buyers using email marketing.

… which is exactly what you’re going to learn inside ELB.

There has never been a better time to start growing your email list.

If you’re ready to stop playing small and start achieving everything you’ve ever wanted, I’m holding out my hand waiting for you to grab on.


How do I know when the best time to send emails is?

How do I create sign up forms and landing pages?

What should I say?

How do you write copy that converts?

What if I’m starting from absolutely zero?

How do you promote your content to new audiences?

What is a lead magnet and why should I have one?

… and so much more.

I’m ready for this!

What is the Email List Building Course?

A comprehensive online course that teaches all the fundamentals of email list building. We’ve put our own experience and client experiences into this easy to follow and implement format so you can confidently grow your email subscriber list.

Who is ELB suitable for?

ELB is for you if you want to consistently attract your dream customers… have them subscribe to your email list and ultimately become buyers!

My time is limited, how much time will I need to set aside each week for the content?

Since this is a go-at-your-own pace course, it will differ for everyone. Some will binge it in one day. I recommend you listen to the modules once or twice, go through the modules in order, spend time completing the worksheets and then implement. I love that you can pause during your busy weeks, take the modules on the go, or revisit a lesson when you’re feeling stuck.

I don’t have a product or service to sell quite yet, why should I join now? How will this help me?

This course will teach you how to grow a following and learn who you’re speaking to. Then when you’re ready to sell something, your audience will be warm and excited to join you and your newest adventure. Trust me, your future self will thank you for taking a leap today!

What does ‘Lifetime Access’ actually mean?

Lifetime access is just as it sounds – you can retake the course as many times as you’d like for free and for as long as the course is in existence. You’ll even get updates to the course when they’re released.

How do I access the course?

As soon as you place your order, an email will hit your inbox with login details. Then you’ll be able to access all of the modules, lessons and downloads.

What if I’m not tech-savvy?

That’s totally ok, friend! The learning curve with internet things, courses, cool platforms — it can feel DAUNTING. I get that! The course is user-friendly and thoughtfully crafted, and we’re here to help you through it when you need it!

I’ve changed my mind, can I have a refund?

Yes. We think you’ll love it, but if not – no problem. We have a 100%, 14-day money-back guarantee.

Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now.

Absolutely not! There’s a reason why I chose to do a lifetime, go-at-your-own-pace course. Why? Because life is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who want a magic pill, it’s for people who are ready to do the work. Only you can determine when the time is right to make things happen!

For any kind of marketing to work and turn into profit, you need…

The RIGHT people, to see the RIGHT message, at the RIGHT time!

You don’t need to be a marketing guru to start and grow an email list. You don’t even need thousands of subscribers.

But what you do need to do is show up and show up in inboxes!

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