{Branding} It’s an Experience
A brand is not a logo. It’s not a website. It’s not a brochure or ad or packaging.
A brand is an experience – it’s about bringing all the ways you reach out and “touch” your target audience collectively into one climactic stage! And each touch point – your business cards, Facebook fan page, your blog or website, packaging, voicemail greeting, signage, trade show booths, everything – should be a CONSISTENT EXPRESSION of that brand!!!
And to help illustrate my point, I want to share with you an oldie but a goodie – it’s an article that was written a year and a half ago – but it’s something that is a MUST READ! It’s titled, Take A Stand for Your Brand and it features a lovely friend of mine, Kim Duke, the Sales Diva, as well as Stuart Gray, the Blue Collar Sales Guy.
I’ve known Kim for a few years now and I absolutely love her! She’s an entrepreneur, she’s a Diva, she ‘tells it like it is’, she doesn’t mince words, and she has done a FABULOUS job of branding herself/her biz.
If you want to stand out (which I know you do), take some cues from these two creative, well branded, sales trainers.
From their brand names alone, you probably have already formed a picture of who these people are.
Here’s just a few of the ‘branding’ highlights you’ll read in the article:
Kim Duke: The Sales Diva – target: women who sell
-purple is her main branding color.
-her books are designed to fit into a woman’s purse.
-her biz card holder is a purple box with a tassel
-her voice-mail message is, “I’d love to take your call, but I’m out making money right now.”
Stuart Gray: The Blue Collar Sales Guy – target: men who sell
-drives around in an RV that says “Sales: Up Yours!”
-he wears Dockers or jeans, denim shirts or bowling shirts.
-at the beginning of a presentation, he passes out toilet paper.
-stage backdrops are supported by PVC pipe.
-his biz cards are beer coasters.
Whether you’re a business owner or a speaker, you’ve got to figure out where your passion is, own it and then stay in that space!
Read the full article “Take a Stand for Your Brand” on pages 12-15 of Speaker Magazine, April 2010 here…and get ready to be inspired.
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Take a Stand for Your Brand Article written by Stephanie Conner for SPEAKER magazine, April 2010.
Photo via of SPEAKER magazine, April 2010.
This is the only time I’ve been to your website. Thanks for providing more details.
This is the perfect blog for anyone who wants to know about this topic. You know so much its almost hard to argue with you (not that I really would want…HaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just great!
Thanks for finally writing about >Branding It?s an Experience <Liked it!