10 Minute Marketing :: Plan Your Content

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10 Minute Marketing is a quick, marketing strategy you can start doing immediately. This is a way for you to start taking ACTION towards marketing your business with just 10 minutes of your time!


Plan your Content

Objective: Plan your content to maximize your productivity, the growth and financial goals of your blog.

Planning your content in advance will help you be more efficient with your time, plus prepare your readers with a few ‘jab, jab, jab, right hook’ money-making strategies.

What is a jab, jab, jab right hook strategy?

Jabbing is patiently engaging with readers and prospects to build relationships crucial to success. Right hooks convert traffic to sales. You can read more about this strategy used on blogs and within social media via Gary Vaynerchuck’s book, “Jab, jab, jab Right Hook”.

HOW TO DO IT

  1. Determine Monthly: Content Strategy.

This is where you’re going to look and see what’s coming up. A holiday? A seasonal tutorial? A campaign? Schedule these items into your blog content and/or social media content calendars.

  1. Determine Monthly: Key Messages.

This is where you define key messages you want your readers to get—especially for campaigns and events. Side note: A good idea is to also think about ‘teaser’ messages as you’re gearing up for the big day reveal.

  1. Use an Editorial Calendar.

You can use a free on-line one like Google Calendar or purchase a pretty calendar like this navy and white striped Day Designer for 2018.

You’re done! Plan your content on a consistent basis and you’ll see a big improvement in your marketing efforts (and sales)!

 

A couple bonus tips from your BFF…

-Schedule Posts in Advance.

Here’s a quick tip: vary timing slightly and avoid ‘on the hour’ (:00) and ‘half hour’ (:30), since that’s what EVERYONE does.  I always say, “When everyone zigs, you zag!”

-Measure Success.

Make sure you have Google Analytics tracking your site. Then you can set measurable goals and track your progress!

*post contains affiliate links*

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