A couple of months ago we asked readers What Would You Like to See on Your Marketing BFF… and a number of you suggested marketing tips and strategies you could do quickly!
10-Minute Marketing is a quick, marketing strategy you can start doing immediately. This is a way for you to start taking ACTION towards marketing your business with just 10 minutes of your time!
AUTOMATIC SEO (Search Engine Optimization)
Objective: Brand every blog post, page and image.
One of the best ways to promote and market your website so that it will show up on major search engines like Google is to brand every blog post, page and image. Improving keywords and phrases on each page will market your business to customers that fit what you have to offer.
HOW TO DO IT
- Make your title/header count.
Your title should be relevant to the topic on the post or page. And the keywords or key phrase should be present in the title. Select the right keywords to boost your SEO ranking.
I’ve explained how to find keywords and phrases in How To Optimize Your Site Using SEO, so go here once you’re done reading this post.
- Make the first three sentences count.
Explain what your reader can expect from the beginning, the middle, and the end of your blog post or page within your first three sentences.
Note: Your keywords or key phrases should be within these first three sentences! Why? You only have a few seconds to translate value to a new visitor, so don’t make them guess.
- Brand images.
Before you upload and place your image, give it a descriptive file name, one that relates to your key search words. You’re going to want to have a file name that you want the image (and your website) to rank for.
For example, we did a DIY Coffee Cup Wrappers post for businesses to create their own branded coffee cups. Instead of leaving the image as DSC123 or describing it as Image1, we named the image ‘coffee cup wrapper’.
If you want to see this in action, do a ‘sample’ search for coffee cup wrappers and view the images that show up under the search term. Notice how my image and the images of others almost always have the keyword you searched for in their file name.
- Use keyword text, not ‘click here’, in your links to previous posts.
The text you use to anchor a link is important and should be keyword related whenever possible.
For example, see how I linked the text How To Optimize Your Site Using SEO (under #1), instead of click here. Why? Because anyone searching for ‘how to optimize their site using SEO’ is unlikely to search for ‘click here’.
Are you already doing these search engine optimization tips? If not, give ‘em a try and you’ll start reaping the benefits!