Have you heard the saying, “You never get a second chance to make a first impression?”
Believe it or not. Like it or not. It’s true… And it’s true for your website too!
As soon as one sees your website, an impression is formed.
Did you know that the first 3 seconds are critical and can dominate what we think and know? And once a new visitor forms an initial, less than stellar, opinion of your site, it can be difficult to get them to come back and visit you ever again.
From the moment a new visitor lands on your site, does it draw them in? Is your brand, your image crystal clear and consistent across all aspects – from your site, to your social media platforms, to your business card – if it’s not, it needs to be!
Do your visitor’s say WOW – this site is AMAZING?
Your image will be judged from head to toe. So you’d better be ready to WOW the judges (your audience).
So here’s what I’m suggesting you do:
Ask an honest friend or ask an outsider to look at your site. The key is that they have to be willing to be completely honest with you!
Here’s what needs to be judged:
- Your Name & Logo. Does it tell your reader anything about what you do or who you are?
- The Style. Is there a theme or vibe that matches your ideal target reader?
- Branding. Website, business card, Instagram feed, Facebook page, Pinterest boards, etc. These are typically the first impressions a potential reader sees – are they consistent with your image?
- The Experience. Are you providing your audience with an experience they’ll never forget – so memorable in fact that they spread the word to all their friends and shout you out on their site and/or social media platforms.
If you really want to make a good first impression, I’d recommend that you get your branding in order. Your brand, your image, draws people to your site and gives them something to brag about to their friends.
First impressions make lasting impressions, so make your first impression count!
Do you need help with your branding? Whether it’s new or existing and in need of a face-lift. We can help! Drop me a line firstname.lastname@example.org and we’ll get this conversation started.