Logos are an effective way to update or set the tone for your new brand. Sure, it’s only one piece of your marketing arsenal, but it’s a powerful “foundational” piece that sets the tone for your entire business!
How do you determine if you need a new logo? Look at your existing logo, and ask yourself the following 7 questions:
-Did you, a friend, or family member (who are not professional designers)design your logo?
-Does your logo reflect something you no longer do? (Meaning: Is there a big difference between what your business is now vs. what it was when your logo was originally created?)
-Does your logo MATCH you/your business? (Note: The personality of your biz should show through)
-Is your brand and niche reflected in the design?
-Do the colors and/or fonts look outdated?
-Is your logo easy to see/read – no matter if it’s big or small?
-Would you be PROUD to display your logo – on a billboard, on your car, a t-shirt, etc?
If you answered “no” to any of these questions, then it’s time you start looking for a new or refreshed look that will make your brand stronger. Trust me, your customers and bank account will reward you!
*** Special Thanks to two of our amazing logo design clients: Brata Boutique and Jennifer Cozad, Independent Scentsy Consultant