{Random} What’s in a font? A lot.

Fonts don’t just display letters as words and sentences – they can convey emotion, attitude and the tone…of your business.

Are you conveying the right message? Check this out:

Now look at the type of your business logo – what does your font say about you?

I bet you never thought about it.  That’s why I wanted to share with you the importance of fonts/typefaces, give you some tips, as well as a quick, comprehensive type guide.

Let’s start with four great tips you should know about type:

  1. Limit yourself to a maximum of three contrasting typefaces (on your website, blog, printed marketing materials, etc.)
  2. 95% of graphic design is typography.
  3. First: start off on paper, then move to your computer.  (I like to cut type styles/words from magazines that catch my eye and then match them to fonts found via sites such as www.dafont.com).
  4. When you’re stuck…discard old ideas and start fresh!

Want a quick, comprehensive type guide that you can use as a reference? You can find a great one here on my Pinterest.

Find the perfect font for you/your business.

I like to ‘test’ a variety of fonts when I’m designing logo’s for clients.  Some font sites have a ‘custom preview’ section that allow you to put in your word(s) and see the typography graphic design different fonts create.

Here’s a ‘test’ I did on dafont when I was creating Your Marketing BFF’s logo:

I chose the Halo Handletter font for Your Marketing BFF because it’s a script calligraphy font containing characteristics of connected, flowing, and playful.  And, this font is a print + cursive handwriting style – which is exactly how I write!

And for those of you interested in the history of typefaces…

Mashable’s infographic design by Nick Sigler shows some history and fun tidbits. Enjoy.

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *